Careers

CALIFORNIA JAZZ CONSERVATORY

Careers

CJC Marketing Director

The California Jazz Conservatory (CJC) –– the only private music conservatory in the country solely devoted to jazz and related styles of music –– is currently seeking a Marketing Director to lead the Conservatory’s marketing efforts and develop our digital presence.

The CJC awards Bachelor of Music, Associate of Arts and Master of Music degrees in Jazz Studies. Since 1997, the CJC community education program (the Jazzschool) has also offered classes, workshops and concerts to the public. Located in the heart of Berkeley’s Downtown Arts District, the CJC is a keystone of the San Francisco Bay Area’s vibrant music scene.

The successful candidate will have an effective, demonstrated track record in both traditional and digital marketing, and have a keen understanding of today’s higher education environment and best practices to attract and retain students across the first-time, transfer, and graduate spectrum. We’re looking for a detail-oriented self-starter with skills in leadership as well as collaboration and communication within teams.

Benefits for this 3/4-time position include health insurance after 60 days of employment. CJC employees may attend concerts, classes and workshops free of charge!

A decades-long leader in jazz education and performance, the CJC strongly supports diversity and equal opportunity among our staff, administration and Board. We welcome all applicants irrespective of race, religion, sexual orientation, gender identity, national origin, or disability.

To apply, please e-mail your resume, cover letter, and a work sample or a link to your digital portfolio to careers@cjc.edu. Please include a sample Instagram post designed to market to incoming college students in your portfolio. Our first round of applicants will be considered on Friday, April 30th. 

Position Title: Marketing Director
Full-Time Equivalency: 0.75 FTE
Reports To: Dean of Administration, President

RESPONSIBILITIES

  • Develops a marketing plan including ICPs, branding, design, website, social media and outreach to reach new and existing target markets
  • Creates and implements strategies for reaching new potential college students across the state, nation and world
  • Develops and maintains a continuing year-long marketing calendar
  • Manages the organization’s marketing budget
  • Revamps and manages the organization’s social media presence including content creation, targeting and building followers, and maintaining an appropriate posting cadence
  • Tracks, evaluates and reports on the effectiveness of individual campaigns and overall marketing strategies based on student enrollment, attendance, philanthropy and other KPIs; adjusts strategies continually in response to past performance
  • Establishes strong branding for the organization and oversees its implementation through all public-facing materials
  • Serves as the liaison to the web designer to supervise the ground-up development of a new website in accordance with the organization’s target audiences, mission and goals
  • Writes copy for marketing materials with the guidance of the President and Director of Communications
  • Designs and runs print and digital ads in appropriate local/national/international media
  • Maintains the website
  • Oversees photographers and videographers
  • Develops YouTube channel and oversees video content creation
  • Manages our audience contact database and creates content and copy for regular and special newsletters; finds/purchases new lists to expand our outreach
  • Handles light graphic design for images, flyers and ads
  • Oversees external graphic designers for new brochures, viewbooks, catalogs and other collateral
  • Works with the Development department in the design and implementation of solicitation campaigns for charitable contributions

QUALIFICATIONS

  • Bachelor’s degree in marketing, marketing research or advertising, or equivalent experience
  • 3+ years of experience in both digital and traditional marketing including planning campaigns, managing budgets, and content creation
  • Basic graphic design, web design/maintenance, and video editing experience; an excellent eye for design
  • Adept with Adobe Creative Suite, Mac OS, Microsoft Office and G Suite
  • Exceptional written and verbal communication skills
  • Works effectively both individually and in teams
  • Experience working with diverse teams and constituencies
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