Music Business Workshops

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Music Business Workshops

Jazzschool-Online Technical Notes
All Jazzschool-Online classes meet online via Zoom. Technical requirements include: computer, tablet or phone with a reliable internet connection. Computer (laptop or desktop) is preferred, but a tablet or phone is also possible, with somewhat limited functionality. Optional for improved sound quality: external microphone, either connected via USB or XLR cable to audio interface. For a budget USB mic option, we recommend the Samson Go, currently retailing for around $50 new. Additional technical requirements are listed for specific classes below.

10-WEEK FALL QUARTER / SEP 21 – DEC 6 / ALL WORKSHOPS VIA ZOOM / ALL TIMES PACIFIC

Dmitri Matheny

Music in the Digital Age NEW!
with Dmitri Matheny
Dmitri Matheny shares dozens of secrets, strategies, tips and tricks for not only surviving––but thriving––in the contemporary music business. Topics covered include: cultivating a creative and entrepreneurial mindset, booking successful tours, effective use of social media, publicity, acquiring fans and selling music online, creating a record label and publishing company, licensing compositions for use in films, video games and beyond, contract negotiation and much more.

Sunday, September 27, 2:00 – 4:00 pm
$45 advance, $60 day of workshop
Dmitri Matheny

The Art of the Interview NEW!
with Andy Gilbert
A two-part workshop exploring how to approach interviewing musicians (or other artists). In the first two-hour session, we’ll talk about research, goals, and strategies for drawing out artists about their life experience, training, and creative goals. The session will also cover techniques for setting a good tone at the start of a conversation, techniques for directing a conversation, and knowing when to follow rather than lead. We’ll also talk about the best way to document interviews. The homework assignment is to interview an artist. Students are welcome to share their questions and game plan with Andy before the interview. For the second session, students will share a page or two from the interview, and we’ll do an extensive debriefing, covering what worked, what didn’t work, what could have been done differently, and possible follow-up questions.

2 Sundays, October 4 and 18, 11:00 am – 1:00 pm
$120 advance, $135 day of workshop
Andy Gilbert

Sheryl Lynn Thomas

Building Your Digital Presence NEW!
with Sheryl Lynn Thomas
Building a fan base online can feel overwhelming, but we live in an age with social and promotional platforms at our fingertips, so let’s take advantage of them! It’s important to concentrate on the digital promotion of your band/yourself, new release, tour dates and/or special event. By doing so, you’ll invite more and more opportunities to engage your current fans and create new fans, while simultaneously building a ‘brand’ around your music. In this workshop, we’ll focus on ways to establish a digital presence and develop an engaging flow of content, while building an email list that works with your website, targeting and engaging your audience and establishing your brand across all digital platforms. Attendees are encouraged to submit questions or topics they would like to discuss in advance. Contact Sheryl Lynn at sheryllynn@cjc.edu to submit questions.

Sunday, November 15, 11:00 am – 1:00 pm
$45 advance, $60 day of workshop
Sheryl Lynn Thomas

10-WEEK FALL QUARTER / SEP 21 – DEC 6 / ALL WORKSHOPS VIA ZOOM / ALL TIMES PACIFIC

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